Enterprise-class web analytics made smarter, friendlier and free.

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

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ANALYTICS INTELLIGENCE

Google Analytics monitors your reports and automatically alerts you of significant changes in data patterns.

ADVANCED SEGMENTATION

Isolate and analyze subsets of your traffic with a fast interactive segment builder.

FLEXIBLE CUSTOMIZATION

Get the data you need, organized in the way you want to see it with custom reports, custom variables, and a flexible tracking API.

ECOMMERCE TRACKING

Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your revenue sources.

Track sales and conversions. Measure your site engagement goals against threshhold levels that you define.

MOBILE TRACKING

Track web-enabled phones, mobile websites and mobile apps.

DATA EXPORT API

Integrate business information and develop applications that access Google Analytics data.

ADVANCED ANALYSIS TOOLS

Perform advanced data analysis with pivot tables, filtering and multiple dimensions. Discover new trends and insights with motion chart visualizations.

Find out whether your site usage metrics underperform or outperform those in your industry.

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PRODUCT TOUR

Google Analytics Product Tour

Watch this brief tour to learn how Google Analytics can help you buy the right keywords, target your best markets, and engage and convert more customers.

GOOGLE ANALYTICS BLOG

Google Analytics Blog Feed

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